Austin Kelley

CASE STUDIES

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SAMSUNG MOOD TUNER TV

Director: Austin Kelley  |  Producer: Nick Erickson  |  Agency: Meaningful Works  |  Production Company: Austin Kelley

THE ASK

Demonstrate a new TV and tablet system for Samsung USA Development where users can choose media to watch, from movies to photos to internet videos purely based on their mood. Users can choose a preset mood matrix or create their own and fine tune it with moveable rings. The actors would utilize a series of features to show a real-life scenario demonstrating a particular scope of the product. Part life-style, part tech demonstration.

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Samsung TV with Mood Tuning

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FUNCTION

EMOTION

PERFORMANCE

INTEGRATION

INTELLIGENCE

10 TABLET FEATURES

PERSONAL TO THE USER

SEAMLESS USE OF TABLET

TABLET AND TV INTERACT

TEST COMPLEXITY

VISUAL PRIORITIES

TABLET UI FUNCTIONALITY

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THE PRODUCTION CHALLENGES

The UI interface for the TV and more importantly, the tablet, had already been designed and animated to create a specific scenario / story to tell. Therefore, the team had to shoot each shot to match movements of the screen animations over green screen. The actors additionally had to match the movements of the animations using an offscreen monitor for reference. The tablet green screen prop had to be fabricated to exact specifications including the TV, both to match the animation's ratios and sizings.

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Storyboards For TV Animations and Interactions

THE SOLUTION

The team had the green screen TV and tablet props fabricated out of acrylic to exact specifications. The visual effects supervisor adjusted the green screen markers depending on the actor blocking and lighting. The location was chosen with abundant natural light and a living room that showcased the TV. The animation beats were printed out and shot beat by beat and covered from multiple directions for editorial options and preference. Green screen markers were created for actors to touch.

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TV With Specific Dimensions To Match Finished Animations

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Green Screen TV Fabrication and Mounting

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Green Screen TV Fabrication and Mounting

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Tablet With Specific Dimensions To Match Finished Animations

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Green Screen Tablet Fabrication

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Green Screen Tablet Fabrication

The Results

The effective use of the tablet and TV system and multiple user interaction created a seamless and realistic demonstration. The addition of gesture controls and voice activation also added to the depth and scope of what the technology could do. The end result was a vague or spur of the moment mood choice by the actor, and ultimately funneled down and fine tuned to an exact movie choice.

TABLET STORY BEATS

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Voice Activated Controls

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Tablet and TV Mirroring Interface

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Selected Media Sub Menus

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Tuning Particular Mood Up/More

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Selecting/Deselecting Searchable Media For Tuner

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Dragging Preloaded Text Moods Into Main Mood Matrix

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Personal Profile For Each User

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Metadata Tagged Media Content, All Media Verticals

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Choosing Preloaded Specific Mood Matrices

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Motion Gesture Control Of Tuning Matrices

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Motion Gesture Control Of Tuning Matrices